Optimize your Product Marketing and accelerate Go-to-Market
The job of getting the products off the shelf becomes so much easier if it is the right products that are built from the start. Product Marketing is essential for growth – both prior to building the product and to sell it.
We help companies connect Product Management and Product Marketing efforts, and we develop an efficient and Integrated Product Management and Product Marketing process, thereby speeding up time to market. We also help drive the development of product value propositions and key messaging and plan go-to-market.
• Product vision
• Product Roadmap
• Release planning
• Business objectives
• Customer segmentation
• Marketing communication strategy
• Value propositions
• Key product marketing messaging
• Training of sales and other stakeholders
• Content plan across channels
• Go-to-Market plan
• Project planning
• Alignment with stakeholders
• Presentation to top management
In many organizations Product Launch processes are over-complicated and involve a huge number of stakeholders, slowing down time to market. Other organizations reinvent the Product Launch process every time they need to launch a new product, getting stuck in process alignment meetings instead of execution.
Our Product Management and Product Marketing strategists are competent individuals who will engage with and work alongside your employees to create and implement an efficient and integrated Product Management and Product Marketing process. A consistent and effective process for your launch will help you accelerate your time to market and enable you to launch more frequently and faster.
Experiences from challenges like yours
Success across industries for more than a decade
Integrated Product Management and Product Marketing is your growth enabler. As new products need to hit the market more frequently, the new development process must be focused, effective and smooth – and it is key that this is not reinvented every time you need to launch.
Our team of product marketing strategists is an experienced group of people who know their way around Product Marketing Management. Get a sneak peek into their world and get their white paper.