Insights workshop

Based on the Product Activity Framework™ by Product Focus, this insight workshop will focus on the key pillars:

• Market research
• Customer research
• Competitive research
• Product Performance

In the workshop we will be looking into cases of each type of Insight activity. As part of the interaction, we wish to share and explore some current practices in participants’ insight capabilities today, but also provide you with some actual tools and directions that can help Product People working with insights to immediately start generating insights for your immediate needs. And of course, this is a great opportunity to network with peer colleagues facing similar insight challenges!

We look forward to meeting you, and do not hesitate to reach out prior to the workshop in case there are specific topics that interest you or you wish to learn about.